Never underestimate the importance of email marketing. This method is cost-effective and provides and large Return on investment (ROI) when it is implemented correctly. Effective email marketing is not useful when it resembles spam. The key is to communicate with customers and build relationships.
Email Marketing Tips:
Create an effective subject line: The subject line should provide an accurate description of your topic and create a sense of urgency.
Make incentives clear: Incentives should be easy to read and identify.
Get to the point: Write brief emails, and try to have the entire email be visible without scrolling.
Provide links: Offer links to webinars, signups, etc.
Connect with the customer: Try to make emotional connections with personal anecdotes.