Wendy’s webinar was a success. There were no complaints, and she managed to answer almost all of the questions that were presented during the event. She posted the webinar quickly and expected an increase in sales. She sent a follow email out 10 days later with a call to action. Three percent of the participants purchased, which was far less than Wendy expected. She was not sure where she went wrong. She decided that she needed to evaluate every step of the process.