Case Study

Betsy was prepared for her webinar. She tested her tech and rehearsed her presentation. She did not like Twitter and decided to communicate with her audience with follow-up documentation and sessions. After the webinar, she learned that most of the participants logged off after 10 minutes. In the follow-up, the participants told her that the sound went out after the first few minutes. No one knew how to how to let her know about the problem. After a few minutes, people began to leave the webinar. There was little interest in the webinar she had scheduled the next week. Betsy believed that the technical problems were to blame, and she was not sure how to fix the damage to her reputation and the reputation of her organization.