Case Study

Tina was busy preparing for her presentation. She knew that images were necessary to reach her clients. She found some stock photos that she thought were nice, and she typed every scripted word onto each slide of the slide show. She also blew up the Excel spreadsheet with the facts and figures so that she could explain the potential financial growth. She rehearsed the presentation, and she managed to stay on topic and stay within the allotted time. Tina was sure that the presentation was a success, but her feedback was underwhelming. Some of the participants complained that the presentation was boring and repetitive. They also said that the images seemed disconnected to the topic.