Case Study

Heather decided that email was the best way to drive up registration for her webinar. She decided that she needed to make the email stand out to improve the chance of people opening it. She used all caps for the subject line and added extra exclamation points to create excitement. When following up, most people told her that they never received the email.

Next, she decided to make a splash with the registration page. After a look at different examples, she chose to use multiple fields and asked qualifying questions to create a sense of exclusivity. By the day of the webinar, only five people registered, and only three participated.