This course is part of the CUNITECH Professional MBA in Business Digital Transformation.
In this course you will learn about the concepts and practices associated with digital marketing, how to understand and incorporate successfully digital marketing strategies, get associated with the digital marketing landscape, as well as elevate the presence of your business in the modern digital environment through embracing the opportunities provided from the available digital tools and platforms for becoming a successful business entity.
About This Course
The rapid technological advancements and the development of the internet have provided new methods of engaging and interacting with customers and partners, these advancements have provided platforms for facilitating communication and global commerce. The value chain of every industry has been transformed by the opportunities provided by the digital environment, such that every business regardless of the industry is operating in the digital environment in the pursuit of providing unique value for their customers.
The course is developed to provide a theoretical and practical understanding of helping you in the process of developing your digital marketing strategy, through incorporating the most prominent practices and theories that will help you optimize the effectiveness of your digital marketing strategies. Furthermore, this course aims to support you in the process of obtaining the necessary knowledge so that you establish yourself as a successful business entity in the digital environment.
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