The rapid technological advancements and the development of the internet have provided new methods of engaging and interacting with customers and partners, these advancements have provided platforms for facilitating communication and global commerce. The value chain of every industry has been transformed by the opportunities provided by the digital environment, such that every business regardless of the industry is operating in the digital environment in the pursuit of providing unique value for their customers.

The course is developed to provide a theoretical and practical understanding of helping you in the process of developing your digital marketing strategy, through incorporating the most prominent practices and theories that will help you optimize the effectiveness of your digital marketing strategies. Furthermore, this course aims to support you in the process of obtaining the necessary knowledge so that you establish yourself as a successful business entity in the digital environment.