The increased demand for technological investments by organizations in the modern environment have exemplified a significant dependence of business organizations on technological tools and solutions for protecting their digital assets, as well as to develop a competitive advantage in relation to the market participants. Digitalization of resources and operations has long been sought as a business solution to increase the market presence of organizations, but this is a complex process which should be associated with properly developed strategies and mechanisms that will complete the transformation.

In the online course Business Strategy for Competitive Advantage, the students will have the opportunity to learn about the fundamental concepts, practices, and strategies associated with business strategy development, as well as to develop a proper understanding of how to conduct the digital transformation process through business strategies. Moreover, the course provides an in-depth analysis of the most prominent mechanisms that managers can utilize for establishing a competitive presence in the market that they operate in.