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Marketing in the Digital Environment

In this online course, the students will be subjected to a collection of learning material concerning the spectrum of marketing in the modern digital environment.

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As technological and scientific advancements continue to progress, different business spectrums have witnessed massive changes due to the variety of platforms available for businesses to expand the reach of their potential customers. Due to various changing dynamics, marketing as a restless and dynamic business activity has changed dramatically to facilitate the rising demands of customers and partners. Amongst these changes, the most significant is the internet, where the developed platforms that enable users worldwide to connect and interact with an organization’s product or services have enabled businesses to expand the reach of potential customers. Thus, in the modern digital environment, businesses have had to adjust their marketing strategies to satisfy the surging demands of the digital era.

Learning Objectives:

Understand the social and industrial implications of marketing activities and how organizations adapted to the shifting dynamics.
Incorporate industrially-renowned practices for exploiting the available marketing strategies to develop effective marketing campaigns.
Comprehend how to enhance website traffic by utilizing marketing methods for enhancing the level of engagement and interaction with customers.
Critically evaluate the marketing strategy components by incorporating modern marketing solutions.

About this Course

CUNITECH Institute’s Marketing in the Digital Environment online course has been developed to provide a theoretical and practical understanding of the implications of marketing in the modern digital environment. Moreover, the learning material of this course has been developed with the purpose of helping the students comprehend the process of developing digital marketing strategies with the most industrially-prominent practices and theories for optimizing the effectiveness of digital marketing strategies. Furthermore, this course aims to support the students in the process of obtaining the necessary knowledge so that they obtain sufficient knowledge and understanding for developing effective marketing strategies in the modern digital business environment.