Principles of Business Intelligence

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Principles of Business Intelligence


Taking into account the shift of the technological and business domains towards data-driven strategies, business intelligence is evolving exponentially. In other words, data is being gathered and utilized at high volumes and speeds by organizations in order to gain a competitive advantage and increase their operational efficiencies. Data in combination with the latest state-of-the-art technological capabilities is having a profound impact on organizations’ strategy, performance, decision support systems, business intelligence systems, and visual analytics. Subsequently, business intelligence provides a strong influence on decision-making processes by providing the means to use the data accordingly with the organization’s goals and objectives.

Attendees of this online course will be able to grasp knowledge regarding all concepts and notions of the business intelligence domain. Through this carefully structured and consistently distributed information, attendees will learn more about knowledge management and how organizations utilize it to gain a competitive advantage and increase their operational efficiency. Furthermore, the course dives deeper also into the effects of knowledge and technology in business decision-making. Thus, the approaches and steps for effective and efficient deployment of business decision-making strategies are thoroughly discussed. This online course consists of five modules, starting by providing an introduction to knowledge management, discussing the data-driven business decision making, taking a business intelligence perspective of the concepts and capabilities, presenting the latest approaches and methods for business data visualization, and last but not least the general business intelligence management systems.

Learning Objectives:

Upon the successful completion of the course, the student will become familiar with the essential concepts of business intelligence and will be able to:  

  • Learn about the business intelligence domain and its evolution over the years.
  • Understand what is knowledge management and how it affects organizations.
  • Familiarize on the recent techniques and approaches of data driven decision making.
  • Understand the effect of business decision making and the steps organizations take.
  • Learn how business intelligence helps organization utilize technology and data.
  • Get familiar with the latest technologies and capabilities of business intelligence.
  • Realize the guidelines, pitfalls and methods of business data visualization.
  • Recognize the importance of insights relying in data and the correct communication of them.
  • Understand what are business management systems and how they affect the organization’s performance.

Course Modules & Duration:

The Principles of Business Intelligence online course is equivalent to seven (7) hours to complete – including the final quiz.

Module 1: Knowledge Management1 hour
Module 2: Data-Driven Business Decision Making1 hour
Module 3: Business Intelligence Concepts and Capabilities1.5 hours
Module 4: Business Data Visualizations1 hour
Module 5: Business Intelligence Management Systems1.5 hours
Final Quiz: A quiz that consists of 25 questions (passing score 60%)1 hour

Certification Details:

As soon as you finish the online course, you can download your Certificate of Achievement. This will also be accessible in your account any time you log in. Your Certificate of Achievement includes the online course you have studied, your name, the date of completion, and a verification number that can be used by future employers to verify that you passed your course.

Navigation Guide:

The Principles of Business Intelligence online course is divided into manageable modules and topics. Go through these modules at your own pace and learn about each of the topics in the online course. We use images, written information, diagrams, and other resources to help you get to know the content without any problems. This online course is designed to progress without any assistance, but our support staff can be contacted if you need us.

Follow this link to download the: Navigation Guide for the Principles of Business Intelligence online course. If you have any further questions or require further support, please do not hesitate to contact us at

“Knowledge has become the key economic resource and the dominant, if not the only, source of competitive advantage.”

— Peter F. Drucker