Marketing in the Digital Environment

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Marketing in the Digital Environment


The recent decade has been characterized by a significant rise in the number of social media and web platforms that incentivize users to spend a significant amount of time interacting and engaging with fellow users. The digital environment has become a popular space for businesses to extend their market range and attract potential new customers. The rise of digital platforms has paved the way for digital marketing as a powerful mechanism for organizations to promote and advertise their products and services.

In this online course, the students will learn about the fundamental implications that are associated with digital marketing. Digital Marketing online course is designed to provide students with a comprehensive understanding of the modern marketing mechanisms for promoting the services and products that an organization provides to its customers. The course consists of ten (10) modules, which cover the fundamentals of marketing research, brand management, social media marketing, the basics of SEO, as well as the campaign characteristics.  

Learning Objectives:

Upon the successful completion of the course, the student/participant will become familiar with the following concepts and will be able to:

  • Understand the strategies and methodologies for conducting proper marketing research.
  • Apply the fundamental marketing strategies for developing an effective online marketing campaign.
  • Generate customers and website traffic by utilizing marketing methods that will keep your customers engaged and interacted.
  • Evaluate and improve the functions of a marketing strategy through incorporating digital marketing components.

Course Modules & Duration:

Digital Marketing online course is projected to take six (6) hours to complete – including the final quiz.

Module 1: SWOT Analysis in Marketing30 minutes
Module 2: Marketing Research30 minutes
Module 3: Real Time Marketing30 minutes
Module 4: Brand Management30 minutes
Module 5: Social Media (I)30 minutes
Module 6: Social Media (II)30 minutes
Module 7: SEO Basics30 minutes
Module 8: Website Characteristics30 minutes
Module 9: Capturing Leads30 minutes
Module 10: Campaign Characteristics30 minutes
Final Quiz: A quiz that consists of 30 questions (passing score 60%)1 hour


As soon as you finish the online course, you can download your Certificate of Achievement. This will also be accessible in your account any time you log in. Your Certificate of Achievement includes the online course you have studied, your name, the date of completion, and a verification number that can be used by future employers to verify that you passed your course.

Navigation Guide:

Digital Marketing online course is divided into manageable modules and topics. Go through these modules at your own pace and learn about each of the topics in the online course. We use images, written information, diagrams, and other resources to help you get to know the content without any problems. This online course is designed to progress without any assistance, but our support staff can be contacted if you need us.

Follow this link to download the:  Navigation Guide for the Digital Marketing online course. If you have any further question or require further support, please do not hesitate to contact us at

“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.”

Ian schafer