Digital Marketing
Description:
The ubiquitous extent of the internet paved the way for the development of numerous social media platforms and web-based services which have enabled businesses to transition from conventional marketing strategies to incorporating digital marketing solutions. The digital environment has become a vital consideration for businesses in every operational sense, but more specifically, to extend their market reach and attract potential new customers. The rise of digital platforms has paved the way for digital marketing as a powerful mechanism for organizations to promote and advertise their products and services.
In this CPD-certified online course, the students will gain a comprehensive understanding of the fundamental implications of digital marketing and its implementation in the modern operating environment. The Digital Marketing online course is designed to provide students with a comprehensive understanding of the modern marketing mechanisms for promoting the services and products that an organization provides for its customers. The course consists of ten (10) modules, which cover the fundamentals of marketing research, brand management, social media marketing, the basics of SEO, as well as campaign characteristics.
Learning Objectives:
Upon the successful completion of the course, the student/participant will become familiar with the following concepts and will be able to:
- Comprehend the strategies and methodologies for conducting proper marketing research.
- The development and implementation of marketing strategies for effective marketing campaigns.
- Critically analyze the organizational capabilities for marketing performance and reach.
- Generate customers and website traffic through the utilization of marketing methods that enhance interactivity and engagement for customers.
- Integrate industrial knowledge and expertise for successfully developing marketing strategies that satisfy the dynamic requirements of the modern digital environment.
- Develop strategies and approaches that will enable you to become a competent digital marketeer.
Course Modules & Duration:
The Digital Marketing online course is projected to take 6 (six) hours to complete – including the final quiz.
| Module 1: SWOT Analysis in Marketing | 30 minutes |
| Module 2: Marketing Research | 30 minutes |
| Module 3: Real Time Marketing | 30 minutes |
| Module 4: Brand Management | 30 minutes |
| Module 5: Social Media (I) | 30 minutes |
| Module 6: Social Media (II) | 30 minutes |
| Module 7: SEO Basics | 30 minutes |
| Module 8: Website Characteristics | 30 minutes |
| Module 9: Capturing Leads | 30 minutes |
| Module 10: Campaign Characteristics | 30 minutes |
| Final Quiz: A quiz that consists of 30 questions (passing score 60%) | 1 hour |
Certification:
As soon as you finish the online course, you can download your Certificate of Achievement. This will also be accessible in your account any time you log in. Your Certificate of Achievement includes the online course you have studied, your name, the date of completion, and a verification number that can be used by future employers to verify that you passed your course.
Navigation Guide:
Digital Marketing online course is divided into manageable modules and topics. Go through these modules at your own pace and learn about each of the topics in the online course. We use images, written information, diagrams, and other resources to help you get to know the content without any problems. This online course is designed to progress without any assistance, but our support staff can be contacted if you need us.
Follow this link to download the: Navigation Guide for the Digital Marketing online course. If you have any further question or require further support, please do not hesitate to contact us at operations@cunitech.ca
“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.”
Ian Schafer